The ice cream sector is experiencing a notable evolution, marked by a refocusing on more understated flavours and a cleaner approach. After years dominated by very sweet flavours and bright colours, demand is now shifting towards more adult, more legible, and technically more accomplished offerings.

Less childish flavours and a more sober aesthetic

Consumers are expressing a growing interest in ice creams that prioritise the raw ingredient rather than the visual effect.

Natural colours, coming directly from the ingredients, are taking precedence over artificial shades. This evolution promotes recipes that are simpler in appearance, but more demanding in the balance of textures and aromas. We are seeing ice creams with pastel and less intense colours. We are also noticing a decline in licensed flavours such as PAW Patrol, Disney, etc., again in favour of flavours focused more on taste.

More sophisticated flavour combinations

Taste curiosity is becoming more refined. Combinations are working more on complementarity:

• Fruits combined with herbaceous notes are probably the most popular, notably the pairing of strawberry and basil.

• The combination of praline and roasted notes

• Or even dairy compositions subtly infused with taste enhancers. Our lemon cream kicked up with ginger, for example, is enjoying great success.

These pairings require a finer sensory reading, where each ingredient must be able to express itself without masking the other. This sophistication reflects an interest in gastronomy applied to ice cream and a search for experience and memories. Consumers are increasingly bold in their choices.

The micro-trend of savoury ice creams

Savoury ice creams remain marginal but stimulate innovation. They are part of a culinary approach close to contemporary cuisine, where ice cream becomes an element on a plate rather than a standalone dessert.

These creations challenge the classic techniques of the trade, particularly on how to manage fat and temperature to preserve the balance between taste and texture.

The sustained return of pistachio

Over the last three to four years, pistachio has seen steady growth. This trend can be observed in many artisanal establishments, driven by:

• a search for authenticity

• an appeal for roasted nuts

• a better understanding of varieties and origins

Pistachio has established itself as a benchmark flavour, appreciated for its aromatic depth and its ability to express the quality of a workshop. This suits us perfectly; we love this nut.